It integrates with other Google programs, like AdSense and AdWords, only makes it that much more valuable. It also allows you to get customized reports to show traffic patterns, also you can compare the two reports.

Google Analytics is a Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.

Analyze Traffic

Google Analytics can show you how users are being driven to your website, for example number of people who visit our website through a referral link from some other website, or via organic searches or from paid advertisements or from search engines . This will allow you to see proportionally the successful various methods of traffic sources are, such as if your advertisements are performing well by increasing traffic. Other than the core set of keywords that you are optimizing, you will also be able to find out what other keywords your visitors type in to find your website. During the initial optimization campaign, the number of keywords may be little. But as time goes by, you will start getting more keywords being listed on organic listings, due to your overall optimization effort.

Review Data

Google Analytics can display the manner the visitor traffic has changed across large periods of time. This can be very useful to see if there are any trends across certain time frames. You can understand which of your marketing campaigns have been successful helping you to shape your advertising for future campaigns , or to understand and analyse the pages, services or products that gather a larger amount of interest at specific points of the month or year. Data can be followed on a daily, weekly or monthly basis .

Budget Allocation

By understanding what works and what doesn’t, from the analysis suggested above, you can easily determine where best to invest further budget. There are reports within Google Analytics which will actually offer you a percentage budget increase/decrease dependent on the specific model of attribution you choose to use. What more guidance do you need than that!?
Google Analytics is also great for helping you identify gaps in your budget allocation. Using Google Analytics for the purpose of budget allocation means that you can measure the ROI of various aspects of your marketing campaigns and efforts in order to ensure you are investing in those elements which are going to deliver the best ROI in the future.

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